Fractional CMO: Executive Leadership That Unifies Revenue Functions
Senior marketing leadership that understands complex B2B scaling challenges and connects marketing,sales, and business development into a unified growth engine.
Does Your Company Need Unified Revenue Leadership?
Is your company experiencing this?
- You need senior marketing leadership that understands cross-functional coordination, but aren’tready for full-time CMO hire
- Your marketing team has talent but lacks strategic direction that aligns with sales and businessdevelopment
- Revenue functions aren’t aligned with unified business objectives or coordinated growth goals
- You’re scaling beyond founder-led marketing but need experienced guidance for cross-functionaloperations
- Board or investors expect sophisticated marketing strategy that drives coordinated business results
- You want marketing leadership that understands complex B2B scaling challenges across all revenuefunctions
- Current marketing feels reactive to individual departments rather than strategically unified
This service is for growing B2B companies, scale-ups, and established businesses that need executive-level marketing leadership with cross-functional expertise and operational flexibility.
The Executive Leadership Gap in Growing B2B Companies
Many growing companies face a common challenge: they need senior marketing leadership that canunify revenue operations, but full-time CMO hiring is premature, expensive, or risky for coordinatedfunctions.
Fractional CMO bridges this gap by providing:
Fractional CMO service provides:
- Executive-level expertise in cross-functional coordination at fraction of full-time cost
- Strategic leadership that aligns marketing with sales, business development, and unified businessgoals
- Team development that maximizes your existing talent across all revenue functions
- Flexibility to scale unified operations up or down based on business needs
- Cross-functional coordination with sales, product, business development, and leadership team
This bridges the gap between tactical departmental marketing execution and strategic unified businessleadership.
Executive Marketing Leadership Across All Revenue Functions:
- Senior marketing executive leadership across all revenue functions with cross-functional accountability
- Cross-functional team alignment and strategic coordination connecting marketing,sales, business development, and customer success
- Unified operations alignment connecting marketing with business objectives and coordinated growth goals
- Budget optimization and resource allocation expertise across all revenue functions
- Executive-level performance accountability
with unified KPIs that measure coordinated business impact - Scalable cross-functional expertise that grows with your business needs and complexity
- External perspective combined with deep understanding of unified business operations
- Risk mitigation – proven cross-functional leadership without long-term hiring commitment
Result: Professional marketing function that drives predictable business growth through executive-levelstrategic thinking and cross-functional operational excellence.
Strategic Partnership Structure: Part-Time Availability + Hands-On Leadership
STRATEGIC ENGAGEMENT: I work as your part-time Chief Marketing Officer with cross-functional accountability, combining flexible strategic availability with regular hands-on team leadership (approximately 8 days per month).
MONTHLY STRUCTURE:
- On-site team leadership: 2 days weekly working directly with your marketing team
- Strategic planning sessions with leadership team and cross-functional coordination
- Team development meetings across marketing, sales, and business development
- Performance reviews and optimization planning for unified operations
- Cross-functional alignment with sales, product, and business development
- Executive reporting to board/investors with unified growth metrics as needed
ONGOING RESPONSIBILITIES:
- Marketing strategy development with hands-on execution oversight
- Direct team leadership including hiring, performance management, and skill development
- Budget planning and resource allocation for unified growth operations
- Cross-functional integration with sales, business development, and product teams
- Board-level reporting and strategic planning for coordinated business growth
My approach: I function as your marketing executive with full accountability, not an external consultant. I take ownership of marketing outcomes, work directly with your team, and collaborate across all revenue functions to drive measurable, coordinated results.
Executive Marketing Leadership with Cross-Functional Expertise
With 12+ years in B2B marketing leadership and scaling across global markets, I understand both thestrategic and operational challenges of growing marketing functions that must coordinate with complexrevenue operations.
My cross-functional expertise:
- 12+ years in marketing leadership roles in scaling companies across Balkans, DACH, EMEA, and USAmarkets
- Deep B2B experience in SaaS, fintech, and technology sectors with complex revenue operations
- Proven track record building and scaling marketing teams that coordinate effectively with sales andbusiness development
- Cross-functional expertise aligning marketing with sales, product, and business development forunified outcomes
- Board-level communication and strategic planning experience for coordinated business growth
What makes me effective as Fractional CMO: I combine strategic thinking with cross-functional operational excellence. I don’t just create marketing strategies – I ensure they’re implemented effectively across all revenue functions and drive measurable coordinated business results. My approach is collaborative yet decisive, focusing on unified outcomes that matter to your entire business.
Leadership teams consistently say: “Finally, marketing leadership that understands our complexbusiness challenges and drives real coordinated results across all revenue functions, not just marketingactivity.”
Ready for marketing leadership that drives unified business results?
Your marketing function is too important to leave to chance, and too connected to other revenue functions to operate in isolation. Whether you’re scaling rapidly or optimizing for efficiency, you need experienced leadership that understands complex B2B growth challenges and cross-functional coordination.
Start your Fractional CMO partnership strats at 2,500€/month Executive-level marketing leadership that unifies and scales with your business
tanjakovac.
Full-Time CMO vs. Fractional CMO: Smart Business Decision
ROI Analysis: A full-time CMO with cross-functional expertise in your market likely costs 5,000-8,000€+ monthly, plus benefits, equity, and long-term commitment. With Fractional CMO service, you get:
If this audit helps you:
- Executive-level cross-functional expertise at 30% of full-time cost
- Immediate impact – no 6-month onboarding period for complex operations
- Flexibility to scale based on business needs and cross-functional complexity
- Risk mitigation – proven leadership without long-term hiring risk
- Cross-functional value that benefits entire revenue organization and unified operations
Most importantly: You get marketing leadership that’s accountable for coordinated business resultsacross all revenue functions, not just marketing metrics.
Stop accepting tactical departmental marketing when you need strategic cross-functionalleadership.
Partner with a fractional CMO who understands your complex business challenges and has the experience to drive marketing that creates real unified business value across all revenue operations.