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HELPING SMALL BUSINESSES AND STARTUPS GROW

Shook Up Your Strategy. Build. Grow.

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I help small businesses and startups grow through creative and strategic marketing, consultations, and services. With over a decade of experience in digital marketing and management, I specialize in the SaaS, fintech, commerce, and B2B sectors. Based in Graz, and Zagreb, I’m here to brainstorm with you, develop a plan, and support you in implementing strategies for growth.

Let’s simplify marketing and enjoy the process. Book a meeting.

Marketing Consultant

Strategic advice aligns your marketing efforts with overall business goals. As a consultant, I work closely with your team to understand business challenges and develop marketing strategies that drive growth. By combining creativity with a strong analytical mindset, marketing, sales, and business development are connected. With data-driven insights, I optimize customer journeys, boost lead generation, and refine brand strategies, ensuring every marketing action contributes to your objectives.

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Brainstorming Partner

1:1 brainstorming sessions are available for entrepreneurs (0-3 years) or senior solopreneurs feeling stuck and seeking fresh ideas or a new perspective. Together, we’ll create clear, actionable steps to overcome obstacles, reframe your approach, and align marketing with your business vision. The goal is to break through barriers and develop strategies that resonate with your target audience, empowering smarter decisions and achieving measurable results.

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External Marketing Manager on Request

As a marketing manager, I build relationships within your team, foster collaboration across departments, and coordinate efforts with external agencies for seamless execution. My role aligns the marketing strategy with your business plan and sales objectives, while working closely with the HR department to enhance employer branding and ensure the company’s values and culture are effectively communicated.

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By blending creativity, strategic thinking and marketing expertise, I help businesses and startups strengthen their brands and drive growth.
TANJA KOVAČ, MSc

Helping Small Businesses & Startups Grow Through Creative, Strategic Marketing

A creative marketing strategist with over 12 years of experience, I specialize in helping small businesses and startups transform ideas into impactful brands. Over the past 4 years, independent projects have focused on blending creativity with data-driven strategies to support business growth, enhance visibility, and foster meaningful audience connections. Whether launching a new venture or scaling an existing one, the goal is to deliver innovative marketing solutions that drive real results and create a competitive edge.

As a consultant, the approach involves close collaboration with teams to address unique business challenges and develop strategies that fuel growth. By merging creativity with a strong analytical mindset, marketing, sales, and business development efforts align seamlessly to achieve measurable success.

If you’re looking for a creative, empathetic partner who focuses on solutions that make an impact, I’m here to help. Let’s start your business journey toward success today.

 

Learn more

Collaborating closely with partners and stakeholders leads to the best outcomes in any business or service-oriented industry.

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Christian VanceaCEO & Co-Founder Essentio GmbH, CEO PERCY AND PRICE

“I consider myself truly honored to have had the opportunity to work with Tanja Kovac, an exceptionally talented Online Marketing Specialist. From her first day with us, Tanja had a remarkable ability to understand how our company operates and immediately began contributing in an excellent way. Tanja is great at planning strategies and also in performing day-to-day marketing tasks. She knows a lot about different areas of marketing, which makes her very valuable to any team. At Essentio, Tanja impressed us all by developing a comprehensive marketing plan from the ground up. Beyond that, she took charge of creating marketing materials, writing engaging content, designing beautiful visuals, and expertly managing our website with WordPress and other tools. I am honored to recommend Tanja Kovac. The opportunity to work alongside her has been a true highlight of my professional journey, and I am keenly looking forward to the chance to collaborate with her again. Tanja is not just a highly skilled professional but also a joy to work with, bringing enthusiasm and creativity to every project she undertakes.”

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Ivana GolecFounder of Frankie's custom made textured art

“Tanja is truly a remarkable discovery and someone I would recommend to anyone looking to enhance their business through digital marketing. I had the opportunity to be her client during a workshop, and I must say that Tanja left an exceptional impression – not just with her expertise, but also with her warm, professional, and motivational approach.

What sets Tanja’s work apart is that she doesn’t rely on one-size-fits-all templates. She approaches each client individually, focusing on authenticity and recognizing the unique qualities that make their business special. Through her workshop, I gained new knowledge and practical advice that helped me better understand digital marketing and steer my business in the right direction.

Tanja’s combination of expertise, creativity, and incredible ability to identify business potential, along with her friendliness and excellent communication skills, makes her an ideal collaborator. Every interaction with her left me feeling inspired and full of new ideas that I couldn’t wait to implement.

If you’re looking for someone who will not only help you understand digital marketing but also motivate you to take a step forward, Tanja is the person for you. Her service is top-notch, original, and above all, incredibly valuable. I wholeheartedly recommend her to anyone who values professionalism and authenticity!

*Translated (original in Croatian)”

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Dominik RennerCEO & Co-Founder Essentio GmbH, Managing director Salesprep GmbH

“It was my absolute privilege to collaborate with Tanja during our tenure at Essentio. Tanja is not only an expert in a diverse array of disciplines—including online marketing, project management, business development, and company building—but she also brings a level of professionalism and pragmatism that is unparalleled. What sets Tanja apart is her solution-oriented approach and her ability to navigate complex, multi-layered projects with ease. Her reliability and pragmatic work ethic have made significant impacts on our projects, driving them towards success even in challenging environments. Tanja's contributions have not only been instrumental in achieving our objectives but have also elevated the overall productivity and morale of our team. Beyond her professional capabilities, Tanja's positive attitude and collaborative spirit make her a joy to work with. I would leap at the chance to collaborate with her again and am confident in giving Tanja my highest recommendation. She would be a valuable asset to any team looking to tackle multifaceted projects and ambitious business goals. I eagerly look forward to seeing the remarkable achievements Tanja will continue to make in her career and wish her all the best in her future endeavors. Any organization would be fortunate to have Tanja as part of their team.”

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Ottavio PatruccoIndustrial Equipment Global Marketing Leader, Dassault Systèmes Global

“An innate marketeer is what comes to mind when thinking about Tanja.
During my collaboration with Tanja she successfully promoted several marketing campaigns and improved lead generation that consequently contributed to developing several new business opportunities.
I was impressed with Tanja’s determination to exceed expectations and overachieve both marketing & sales goals.
Tanja is a great marketing professional and a valuable member for any organization.”

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Bojan BrezinaSenior Sales Management Associate INETEC

“Worked with Tanja on several different digital marketing projects. Always fully professional, creative, and focus. Big recommendation for "everything" related to digital marketing.”

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Drago Cmuk, PhDFounder & Partner Mazars in Croatia

“Combination of creativity and high organizational skills is a rare pearl to find. I can recommend Tanja for both. Combined with impressive technical capability, she really did a load for our marketing.”

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Marin BarišićScrum Master at Adcubum

“I had the pleasure of working with Tanja. Her dedication and creative strategies, tailored to our budget, delivered great results. Excellent communication throughout made the collaboration an absolute joy!”

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Miran PetrovićaProject Manager E.ON Hrvatska, Financial Advisor OVB Allfinanz Hrvatsk

“Tanja is one well-rounded marketing person. She has a lot of experience and ideas from a diverse number of jobs and projects that she did. I am glad that we worked together and hopefully, we'll have a chance to continue through her marketing agency.”

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Ana KanjeraProducer at Peglanje snova, Founder, Marketing & PR Consultant at Peglanje snova Marketing Agency

“Tanja is always eager to take on a new task, whether hard or simple and tackles it diligently, without question or complaint. This positive attitude inspires others, too. She has a pleasant, outgoing personality and always gets on well with others. Tanja will always be noticed and popular in a group. A self-starter – someone who always finds out the right thing to do and gets on with the job. If a manager has given no guidance, Tanja will still take appropriate action. If the required tools are unavailable, she is able to improvise. From a set of data, Tanja is able to establish a principle, work out a rule, or suggest a reason for failure or success. Her analysis is always accurate and sometimes original.
Regularly produces creative, original ideas, plans, products or methods, is well-attuned to the needs and capabilities of the organization and produces clear benefits.”

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Isidora RistićHR Specialist at Kuehne+Nagel

“Teamwork begins by building trust, and Tanja is always there to help and support. Thank you for that!
Regularly produces creative, original ideas, plans, products or methods, is well-attuned to the needs and capabilities of the organization and produces clear benefits.”

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Višnja ŽeljeznjakCo-Founder, Digital Marketer, Eduza.hr

“Tanja is focused on solving problems, the practicality of things, and keeping things real and objective. Her approach to handling marketing workshops and related business meetings has always been a great help to me as an outsourced digital marketing consultant. It's always a delight to work with Tanja because I know she will just take care of things and make them happen.”

What We Can Achieve Together

  • Craft a Clear Strategy: Together, we’ll develop a strategic marketing plan tailored to your business goals. By aligning marketing with your broader objectives, we’ll create a roadmap that ensures every step we take drives growth and measurable results.
  • Boost Creativity & Innovation: Whether through brainstorming sessions or fresh marketing tactics, I’ll help you break free from any creative block. We’ll explore new ideas, refine your approach, and ensure your marketing resonates with your target audience.
  • Optimize Processes & Drive Results: I’ll guide you in streamlining your marketing processes, ensuring efficiency and effectiveness. From improving lead generation to optimizing customer journeys, I’ll focus on delivering solutions that can be quickly implemented and will bring immediate improvements.
  • Build a Stronger Brand: Together, we’ll refine your brand’s strategy and messaging, ensuring it aligns with your business vision and values. We’ll create a strong foundation that not only attracts but also retains loyal customers.
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