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HELPING SMALL BUSINESSES AND STARTUPS GROW

Shook Up Your Strategy. Build. Grow.

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I help small businesses and startups grow through creative and strategic marketing, consultations, and services. With over a decade of experience in digital marketing and management, I specialize in the SaaS, fintech, commerce, and B2B sectors. Based in Graz, Vienna, and Zagreb, I’m here to brainstorm with you, develop a plan, and support you in implementing strategies for growth.

Let’s simplify marketing and enjoy the process. Book a meeting.

Marketing Consultant

I partner with businesses to offer strategic insights, develop innovative marketing campaigns, and conduct thorough market research. Together, we’ll implement effective solutions that enhance your brand, increase visibility, and achieve success in today’s dynamic digital landscape.

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Client Marketing Manager

I facilitate seamless collaboration between presales, product marketing, and sales teams, helping to resolve challenges and drive exceptional results. My focus is on exceeding expectations and ensuring that every department works together towards common goals.

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Social Media Marketing

Likes, followers, and engagement matter—but it all starts with a plan. I’ll help you understand your audience, their behaviors, and preferences to create content that truly connects. Through carefully crafted strategies and targeted campaigns, we’ll build meaningful relationships and deliver real results.

Digital Marketing

With a mix of experience, passion, and expertise, I create marketing strategies tailored to your business. From performance marketing to SEO, social media advertising, and email marketing, I focus on understanding your audience to deliver engaging content and campaigns that drive growth.

Marketing Strategy

My specialty is designing marketing and communication strategies that work. With a deep understanding of brand management and market trends, I support innovation processes that help boost your brand and foster growth in your organization.

Brand Identity

Your brand’s identity is key to standing out. I create and refine corporate identities that reflect your vision and values. Every visual element: from graphics to web design will align perfectly with your brand, ensuring you leave a lasting impression.

Graphic Design

I specialize in designs that make your brand shine, from logos to website graphics. Using Adobe Creative Suite or Canva, I provide professional, adaptable, and personalized designs that align with your business needs and vision. My goal is to bring your ideas to life with creativity, precision, and attention to detail, delivering visuals that leave a lasting impact.

WordPress and Shopify Websites

From sleek WordPress sites to powerful Shopify stores, I create websites that look great and function seamlessly for your business. Using intuitive design tools and platforms, I build professional, adaptable, and user-friendly websites that reflect your brand’s vision. Whether you’re starting from scratch or need a redesign, I ensure your online presence captures your audience and drives results.

By blending creativity, strategic thinking and marketing expertise, I help businesses and startups strengthen their brands and drive growth.
TANJA KOVAČ, MSc

By blending creativity, strategic thinking, and marketing expertise, I help businesses and startups strengthen their brands and drive growth.

With over 10 years of marketing experience, I specialize in B2B marketing, event organization, and digital campaign implementation. I provide marketing consultancy and client management services, offering strategic insights and delivering campaigns that drive growth and enhance brand visibility. My focus is on helping businesses build strong, recognizable brands while achieving measurable results through innovative, data-driven strategies. Every solution I offer is not only creative but practical, ensuring your brand stands out in a competitive market and achieves sustainable success.

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Collaborating closely with partners and stakeholders leads to the best outcomes in any business or service-oriented industry.

Christian VanceaCEO & Co-Founder Essentio GmbH, CEO PERCY AND PRICE

I consider myself truly honored to have had the opportunity to work with Tanja Kovac, an exceptionally talented Online Marketing Specialist. From her first day with us, Tanja had a remarkable ability to understand how our company operates and immediately began contributing in an excellent way. Tanja is great at planning strategies and also in performing day-to-day marketing tasks. She knows a lot about different areas of marketing, which makes her very valuable to any team. At Essentio, Tanja impressed us all by developing a comprehensive marketing plan from the ground up. Beyond that, she took charge of creating marketing materials, writing engaging content, designing beautiful visuals, and expertly managing our website with WordPress and other tools. I am honored to recommend Tanja Kovac. The opportunity to work alongside her has been a true highlight of my professional journey, and I am keenly looking forward to the chance to collaborate with her again. Tanja is not just a highly skilled professional but also a joy to work with, bringing enthusiasm and creativity to every project she undertakes.

Ivana GolecFounder of Frankie's custom made textured art

Tanja is truly a remarkable discovery and someone I would recommend to anyone looking to enhance their business through digital marketing. I had the opportunity to be her client during a workshop, and I must say that Tanja left an exceptional impression – not just with her expertise, but also with her warm, professional, and motivational approach.

What sets Tanja’s work apart is that she doesn’t rely on one-size-fits-all templates. She approaches each client individually, focusing on authenticity and recognizing the unique qualities that make their business special. Through her workshop, I gained new knowledge and practical advice that helped me better understand digital marketing and steer my business in the right direction.

Tanja’s combination of expertise, creativity, and incredible ability to identify business potential, along with her friendliness and excellent communication skills, makes her an ideal collaborator. Every interaction with her left me feeling inspired and full of new ideas that I couldn’t wait to implement.

If you’re looking for someone who will not only help you understand digital marketing but also motivate you to take a step forward, Tanja is the person for you. Her service is top-notch, original, and above all, incredibly valuable. I wholeheartedly recommend her to anyone who values professionalism and authenticity!

*Translated (original in Croatian)

Dominik RennerCEO & Co-Founder Essentio GmbH, Managing director Salesprep GmbH

It was my absolute privilege to collaborate with Tanja during our tenure at Essentio. Tanja is not only an expert in a diverse array of disciplines—including online marketing, project management, business development, and company building—but she also brings a level of professionalism and pragmatism that is unparalleled. What sets Tanja apart is her solution-oriented approach and her ability to navigate complex, multi-layered projects with ease. Her reliability and pragmatic work ethic have made significant impacts on our projects, driving them towards success even in challenging environments. Tanja's contributions have not only been instrumental in achieving our objectives but have also elevated the overall productivity and morale of our team. Beyond her professional capabilities, Tanja's positive attitude and collaborative spirit make her a joy to work with. I would leap at the chance to collaborate with her again and am confident in giving Tanja my highest recommendation. She would be a valuable asset to any team looking to tackle multifaceted projects and ambitious business goals. I eagerly look forward to seeing the remarkable achievements Tanja will continue to make in her career and wish her all the best in her future endeavors. Any organization would be fortunate to have Tanja as part of their team.

Ottavio PatruccoIndustrial Equipment Global Marketing Leader, Dassault Systèmes Global

An innate marketeer is what comes to mind when thinking about Tanja.
During my collaboration with Tanja she successfully promoted several marketing campaigns and improved lead generation that consequently contributed to developing several new business opportunities.
I was impressed with Tanja’s determination to exceed expectations and overachieve both marketing & sales goals.
Tanja is a great marketing professional and a valuable member for any organization.

Bojan BrezinaSenior Sales Management Associate INETEC

Worked with Tanja on several different digital marketing projects. Always fully professional, creative, and focus. Big recommendation for "everything" related to digital marketing.

Drago Cmuk, PhDFounder & Partner Mazars in Croatia

Combination of creativity and high organizational skills is a rare pearl to find. I can recommend Tanja for both. Combined with impressive technical capability, she really did a load for our marketing.

Marin BarišićScrum Master at Adcubum

I had the pleasure of working with Tanja. Her dedication and creative strategies, tailored to our budget, delivered great results. Excellent communication throughout made the collaboration an absolute joy!

Miran PetrovićaProject Manager E.ON Hrvatska, Financial Advisor OVB Allfinanz Hrvatsk

Tanja is one well-rounded marketing person. She has a lot of experience and ideas from a diverse number of jobs and projects that she did. I am glad that we worked together and hopefully, we'll have a chance to continue through her marketing agency.

Ana KanjeraProducer at Peglanje snova, Founder, Marketing & PR Consultant at Peglanje snova Marketing Agency

Tanja is always eager to take on a new task, whether hard or simple and tackles it diligently, without question or complaint. This positive attitude inspires others, too. She has a pleasant, outgoing personality and always gets on well with others. Tanja will always be noticed and popular in a group. A self-starter – someone who always finds out the right thing to do and gets on with the job. If a manager has given no guidance, Tanja will still take appropriate action. If the required tools are unavailable, she is able to improvise. From a set of data, Tanja is able to establish a principle, work out a rule, or suggest a reason for failure or success. Her analysis is always accurate and sometimes original.
Regularly produces creative, original ideas, plans, products or methods, is well-attuned to the needs and capabilities of the organization and produces clear benefits.

Isidora RistićHR Specialist at Kuehne+Nagel

Teamwork begins by building trust, and Tanja is always there to help and support. Thank you for that!
Regularly produces creative, original ideas, plans, products or methods, is well-attuned to the needs and capabilities of the organization and produces clear benefits.

Višnja ŽeljeznjakCo-Founder, Digital Marketer, Eduza.hr

Tanja is focused on solving problems, the practicality of things, and keeping things real and objective. Her approach to handling marketing workshops and related business meetings has always been a great help to me as an outsourced digital marketing consultant. It's always a delight to work with Tanja because I know she will just take care of things and make them happen.

Guiding Your Digital Growth

My mission is to support you through every marketing challenge, helping you navigate the digital world and take your business to new heights.

  • Data-Driven Decisions: Making informed strategies based on solid analytics.
  • Simple Solutions: Providing easy-to-understand options that maintain high quality.
  • Pragmatic Approach: Combining practicality with a deep understanding of your needs.
  • Professionalism with a Creative Touch: Delivering top-notch service infused with fun and creativity.
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Get ready to be positively shook by the incredible results we’ll achieve together!

Marketing Consultation: Get expert advice to optimize your marketing efforts.

Marketing Management: I’ll oversee your campaigns from start to finish.

Strategic Marketing: Let’s develop strategies for long-term success.

Digital Marketing: Covering all aspects from SEO to social media for online growth.

Brand Management: Ensure your brand reflects your vision and values.

Graphic & Web Design: Create stunning visuals and user-friendly websites that align with your identity.

Tanja Kovač, MSc
Zagreb, Croatia
Graz, Austria
hello@tanjakovac.com
tanjakovac.com

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