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Transforming Fragmented Marketing, Sales & Business Development Into Unified Growth Engines

Strategy Session, Marketing Operations Review & Fractional CMO Services designed for B2B companies who want to stop guessing and start growing.

tanjakovac.

Why You’re Here

Do your marketing, sales, and business development teams feel fragmented and disconnected? Are scattered efforts across departments slowing your B2B growth? Are you scaling beyond founder-led operations but need senior expertise to unify revenue functions?

Whether you’re a startup needing strategic clarity or a scaling B2B company requiring unified growth operations, my approach transforms fragmented chaos into aligned systems that deliver measurable results.

Let’s Transform Fragmented Operations Into Unified Growth Engines

Hi, I'm Tanja – your strategic growth partner for unified B2B growth.

If your marketing, sales, and business development feel fragmented and disconnected, you’re not alone. I help B2B companies and startups transform scattered efforts into unified growth engines — through strategic analysis, executive leadership, and cross-functional alignment that actually drives measurable results.

With over 12 years leading complex marketing operations across Balkans, DACH, EMEA, and USA markets, I’ve scaled B2B SaaS, fintech, and AI companies from fragmented teams to unified growth machines. I combine strategic thinking with operational excellence — whether we’re diagnosing system inefficiencies or providing ongoing CMO leadership that connects all revenue functions.

Clients come to me when they need senior marketing expertise that understands complex B2B scaling challenges and delivers unified growth, not just departmental improvements. I transform fragmented chaos into strategic clarity and help you move forward with data-driven confidence.

Based between Zagreb and Graz, I work with B2B companies and scale-ups across global markets — providing executive-level strategic insight with international experience and local market understanding.

tanjakovac.

What My Clients Say

Real feedback from leaders, founders, and teams who’ve worked with me — and achieved clarity, focus, and measurable growth as a result.

About Me — Strategic Growth Partner Who Transforms Fragmented Teams Into Revenue Engines

B2B marketing doesn’t have to feel disconnected from business results. I help you bridge the gaps between marketing, sales, and business development to create systems that actually drive predictable growth.

I don’t offer generic frameworks or theoretical solutions. Instead, I analyze your actual data, processes, and team dynamics to provide specific, actionable insights based on 12+ years of scaling B2B marketing operations across Balkans, DACH, EMEA, and USA markets.

How I Work

Whether it’s a strategic alignment session, comprehensive operations review, or ongoing fractional CMO leadership, I bring strategic thinking and operational excellence. I focus on what actually moves the needle – connecting marketing activities directly to business outcomes and revenue growth.

I don’t just create strategies – I ensure they’re implemented effectively and drive measurable business results. My approach is collaborative yet decisive, focusing on outcomes that matter to your business.

Why Clients Choose Me:

  • Strategic Systems Thinking: I connect marketing to sales to business development – no silos
  • Data-Driven Insights: Based on actual performance across 50+ companies, not assumptions
  • Executive-Level Expertise: Senior marketing leadership without full-time overhead
  • Cross-Functional Alignment: I make sure all revenue teams work toward the same goals
  • Immediate Implementation: You get actionable plans you can start using today

My clients come to me because they need senior marketing expertise that understands B2B scaling challenges and delivers measurable results, not just marketing activity. Together, we identify the highest-leverage opportunities, eliminate inefficiencies, and build marketing functions that support sustainable business growth.

I work with B2B SaaS, fintech, and AI companies – providing executive-level strategic insight with the flexibility and focus your growing business needs.

Whether you’re a CEO whose marketing and sales teams operate in different worlds, a founder scaling beyond your own marketing capabilities, or a senior leader needing strategic marketing guidance without long-term commitment – I’m here to help you transform fragmented efforts into unified growth.

Let’s make your marketing drive real business value and measurable growth.

Ready to Transform Overwhelm Into Strategic Action?

tanjakovac.

Based between Vienna & Zagreb:
Available for projects across DACH & EMEA regions

Tanja Kovac helps small businesses and entrepreneurs in Zagreb and Graz simplify their marketing, build authentic brands, and achieve real business growth. With a personalized approach, clear strategies, and creative solutions, she turns complex marketing challenges into practical results.
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