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By blending creativity, strategic thinking and marketing expertise, I help businesses and startups strengthen their brands and drive growth.
TANJA KOVAČ, MSc

By blending creativity, strategic thinking, and marketing expertise, I help businesses and startups strengthen their brands and drive growth.

With over 10 years of marketing experience, I specialize in B2B marketing, event organization, and digital campaign implementation. I provide marketing consultancy and client management services, offering strategic insights and delivering campaigns that drive growth and enhance brand visibility. My focus is on helping businesses build strong, recognizable brands while achieving measurable results through innovative, data-driven strategies. Every solution I offer is not only creative but practical, ensuring your brand stands out in a competitive market and achieves sustainable success.

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I am a creative thinker with an analytical mindset and over 10 years of experience in marketing and real estate. Throughout my career, I have specialized in digital and channel marketing for small and medium businesses, focusing on SaaS, fintech, commerce, and B2B marketing for enterprise IT products.

I thrive on collaboration, working closely with channel partners and clients to create and execute multi-channel digital marketing strategies. My journey has provided me with valuable insights and experiences across the EMEA market, enriching my understanding of diverse business landscapes.

With a solid foundation in email marketing, display advertising, paid search, and content marketing, I approach each challenge with a results-driven mindset. My hands-on experience with platforms like WordPress and Shopify enables me to experiment, test assumptions, and discover the most effective ways to achieve positive outcomes.

I am known for my ability to balance strategy and execution, striving to be a strong negotiator and multitasker. Building positive relationships with teams and clients is a priority for me, as I believe that collaboration fosters success.

I find satisfaction in creating order from complexity, approaching each project with a growth mindset and optimism. As a graphic designer, I have enjoyed leading the conceptualization and execution of design solutions that align with client business objectives. Collaborating closely with developers, engineers, and project managers has highlighted the importance of teamwork in delivering seamless results.

Fluent in English and Croatian, and improving my German, I place a high value on clear communication. I prioritize meeting deadlines while upholding high standards, always seeking creative and thoughtful solutions to challenges.

At the heart of my work is a problem-solving approach rooted in empathy. My aim is to provide thoughtful marketing consultancy and client management services, helping businesses grow through creative strategies and innovative campaigns.

Marketing Consultant

I partner with businesses to offer strategic insights, develop innovative marketing campaigns, and conduct thorough market research. Together, we’ll implement effective solutions that enhance your brand, increase visibility, and achieve success in today’s dynamic digital landscape.

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Client Marketing Manager

I facilitate seamless collaboration between presales, product marketing, and sales teams, helping to resolve challenges and drive exceptional results. My focus is on exceeding expectations and ensuring that every department works together towards common goals.

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My Education

Licensed Real Estate Agent (2023)

The Croatian Chamber of Economy

After passing the Real Estate Agent exam under the supervision of the Croatian Chamber of Commerce, I obtained an official license and developed specialized skills in real estate brokerage and management. My expertise encompasses key areas such as corporate law, property valuation, construction processes, property rights, land registry, taxation, and financial operations. Additionally, I am trained in real estate marketing, anti-money laundering procedures, and spatial planning. These skills enable me to offer expert advice and comprehensive support throughout the real estate transaction process.

Digital Marketing / Online Advertising Specialist (2019)

Algebra University College

As a Digital Marketing/Online Advertising Specialist from Algebra University, I have gained expertise in SEO, SEM, Google AdWords, Google Analytics, and social media advertising. I specialize in managing and optimizing digital campaigns, utilizing data-driven insights to enhance ROI and developing strategic approaches to online marketing. My skills encompass content marketing, social media strategy, and performance analysis, enabling me to execute targeted online advertising that maximizes reach and effectiveness.

Master of Science in Graphic Technology (2013-2016)

The Faculty of Graphic Arts of the University of Zagreb

I hold a Master of Science in Graphic Technology (mag. ing. techn. graph.) from the University of Zagreb, Faculty of Graphic Arts (2013-2016). My expertise spans intermedia, multimedia, graphic and visual design, printing technology, and multimedia communications. Key competencies include creating ideal solutions for visual identity, conceptualizing graphic communications, managing and designing multimedia and printing systems, and overseeing projects related to packaging, publishing, and graphic management. This education has equipped me with the skills to execute and manage comprehensive graphic and multimedia projects effectively.

Bachelor of Engineering in IT Technologies (2010-2013)

University of Applied Sciences Zagreb

I hold a Bachelor of Engineering in IT Technologies (bacc. ing. techn. inf.) from the Zagreb University of Applied Sciences (2010-2013). My focus areas included e-commerce, e-business security, IT system security, and the performance management of online businesses. I developed skills in creating and managing virtual teams, organizing and managing email operations, and monitoring the quality of electronic business services. This education has provided me with a solid foundation in both the technical and managerial aspects of e-commerce and IT operations.

Where I’ve Worked

Marketing Manager & Marketing Consultant (2021-2024), Self employed

Tanja Kovac e.U., Graz, Austria

I utilize creativity and strategic thinking to enhance brand strength and drive growth for companies and startups. I lead marketing strategies and digital initiatives, including market research, product marketing, graphic design, video editing, and event management for global trade shows. Additionally, I manage social media, PR relationships, white papers, and success stories. I oversee team operations to ensure seamless integration between sales and technical departments.

My responsibilities also include handling web and CRM administration, SEO (onsite, offsite, blogging), and e-commerce processes using WordPress and Shopify. I conduct e-commerce studies, manage advertising campaigns across social media, Google, and LinkedIn, and work to advance lead generation and expand sales networks.

Projekt Manager & Consultant (2023-2024), Part-time

Essentio GmbH, Kalsdorf bei Graz, Austria

As a project manager and consultant with a strong background in strategic marketing and business growth, I have gained experience in developing and implementing innovative strategies, including creating marketing plans for new SaaS products and leading market research projects. I am adept at handling various tasks such as graphic design, video editing, and web development. As the founder of a strategic marketing startup, I utilized my extensive knowledge of startup ecosystems to provide clients with long-term strategic consulting.

Contract Marketing Manager (2022-2024), as a Freelancer

Blacksharkai GmbH, Graz, Austria

As a marketing manager, I developed and implemented strategic marketing plans to enhance brand awareness, customer acquisition, and revenue growth. I led multichannel campaigns, supervised content creation, and managed graphic design and event logistics, including preparations for multiple global trade shows. Additionally, I handled website updates, budget oversight, and performance analysis to optimize marketing efforts.

I collaborated with cross-functional teams to ensure alignment with company goals and strengthen brand presence. I also implemented lead generation tactics and tracked current trends to integrate innovative solutions.

Regional Marketing Manager (2019-2022), Full-time, Freelancing

CADCAM Group d.o.o., Zagreb, Croatia

At CADCAM Group, I led marketing strategies and digital initiatives across Croatia, Slovenia, Serbia, and Bosnia and Herzegovina. I developed and executed campaigns based on market analysis and brand design, managing SEO, social media, Google campaigns, and WordPress projects. I oversaw the development of a new corporate website and coordinated a team of four marketing managers.

I also implemented process improvements, managed digital marketing efforts, and handled print ads, newsletters, PR campaigns, and large international trade shows. Additionally, I executed employer branding projects to enhance the company’s reputation and attract top talent.

Account Manager (2017-2019), Full-time

Red agencija, FHR d.o.o., Zagreb, Croatia

As an account manager, I managed clients across various industries, including fashion, beauty, cosmetics, high-tech, and banking. I organized major events such as fashion shows, the largest automotive exhibition, and numerous smaller brand events. I also led the organization of an Advent location in Zagreb over several years, contributing to Zagreb being named the best Christmas market in Europe.

My responsibilities included client communication, budgeting, project management, and the creation of promotional materials to ensure successful event execution and strong client relationships.

Christian VanceaCEO & Co-Founder Essentio GmbH, CEO PERCY AND PRICE

I consider myself truly honored to have had the opportunity to work with Tanja Kovac, an exceptionally talented Online Marketing Specialist. From her first day with us, Tanja had a remarkable ability to understand how our company operates and immediately began contributing in an excellent way. Tanja is great at planning strategies and also in performing day-to-day marketing tasks. She knows a lot about different areas of marketing, which makes her very valuable to any team. At Essentio, Tanja impressed us all by developing a comprehensive marketing plan from the ground up. Beyond that, she took charge of creating marketing materials, writing engaging content, designing beautiful visuals, and expertly managing our website with WordPress and other tools. I am honored to recommend Tanja Kovac. The opportunity to work alongside her has been a true highlight of my professional journey, and I am keenly looking forward to the chance to collaborate with her again. Tanja is not just a highly skilled professional but also a joy to work with, bringing enthusiasm and creativity to every project she undertakes.

Ivana GolecFounder of Frankie's custom made textured art

Tanja is truly a remarkable discovery and someone I would recommend to anyone looking to enhance their business through digital marketing. I had the opportunity to be her client during a workshop, and I must say that Tanja left an exceptional impression – not just with her expertise, but also with her warm, professional, and motivational approach.

What sets Tanja’s work apart is that she doesn’t rely on one-size-fits-all templates. She approaches each client individually, focusing on authenticity and recognizing the unique qualities that make their business special. Through her workshop, I gained new knowledge and practical advice that helped me better understand digital marketing and steer my business in the right direction.

Tanja’s combination of expertise, creativity, and incredible ability to identify business potential, along with her friendliness and excellent communication skills, makes her an ideal collaborator. Every interaction with her left me feeling inspired and full of new ideas that I couldn’t wait to implement.

If you’re looking for someone who will not only help you understand digital marketing but also motivate you to take a step forward, Tanja is the person for you. Her service is top-notch, original, and above all, incredibly valuable. I wholeheartedly recommend her to anyone who values professionalism and authenticity!

*Translated (original in Croatian)

Dominik RennerCEO & Co-Founder Essentio GmbH, Managing director Salesprep GmbH

It was my absolute privilege to collaborate with Tanja during our tenure at Essentio. Tanja is not only an expert in a diverse array of disciplines—including online marketing, project management, business development, and company building—but she also brings a level of professionalism and pragmatism that is unparalleled. What sets Tanja apart is her solution-oriented approach and her ability to navigate complex, multi-layered projects with ease. Her reliability and pragmatic work ethic have made significant impacts on our projects, driving them towards success even in challenging environments. Tanja's contributions have not only been instrumental in achieving our objectives but have also elevated the overall productivity and morale of our team. Beyond her professional capabilities, Tanja's positive attitude and collaborative spirit make her a joy to work with. I would leap at the chance to collaborate with her again and am confident in giving Tanja my highest recommendation. She would be a valuable asset to any team looking to tackle multifaceted projects and ambitious business goals. I eagerly look forward to seeing the remarkable achievements Tanja will continue to make in her career and wish her all the best in her future endeavors. Any organization would be fortunate to have Tanja as part of their team.

Ottavio PatruccoIndustrial Equipment Global Marketing Leader, Dassault Systèmes Global

An innate marketeer is what comes to mind when thinking about Tanja.
During my collaboration with Tanja she successfully promoted several marketing campaigns and improved lead generation that consequently contributed to developing several new business opportunities.
I was impressed with Tanja’s determination to exceed expectations and overachieve both marketing & sales goals.
Tanja is a great marketing professional and a valuable member for any organization.

Bojan BrezinaSenior Sales Management Associate INETEC

Worked with Tanja on several different digital marketing projects. Always fully professional, creative, and focus. Big recommendation for "everything" related to digital marketing.

Drago Cmuk, PhDFounder & Partner Mazars in Croatia

Combination of creativity and high organizational skills is a rare pearl to find. I can recommend Tanja for both. Combined with impressive technical capability, she really did a load for our marketing.

Marin BarišićScrum Master at Adcubum

I had the pleasure of working with Tanja. Her dedication and creative strategies, tailored to our budget, delivered great results. Excellent communication throughout made the collaboration an absolute joy!

Miran PetrovićaProject Manager E.ON Hrvatska, Financial Advisor OVB Allfinanz Hrvatsk

Tanja is one well-rounded marketing person. She has a lot of experience and ideas from a diverse number of jobs and projects that she did. I am glad that we worked together and hopefully, we'll have a chance to continue through her marketing agency.

Ana KanjeraProducer at Peglanje snova, Founder, Marketing & PR Consultant at Peglanje snova Marketing Agency

Tanja is always eager to take on a new task, whether hard or simple and tackles it diligently, without question or complaint. This positive attitude inspires others, too. She has a pleasant, outgoing personality and always gets on well with others. Tanja will always be noticed and popular in a group. A self-starter – someone who always finds out the right thing to do and gets on with the job. If a manager has given no guidance, Tanja will still take appropriate action. If the required tools are unavailable, she is able to improvise. From a set of data, Tanja is able to establish a principle, work out a rule, or suggest a reason for failure or success. Her analysis is always accurate and sometimes original.
Regularly produces creative, original ideas, plans, products or methods, is well-attuned to the needs and capabilities of the organization and produces clear benefits.

Isidora RistićHR Specialist at Kuehne+Nagel

Teamwork begins by building trust, and Tanja is always there to help and support. Thank you for that!
Regularly produces creative, original ideas, plans, products or methods, is well-attuned to the needs and capabilities of the organization and produces clear benefits.

Višnja ŽeljeznjakCo-Founder, Digital Marketer, Eduza.hr

Tanja is focused on solving problems, the practicality of things, and keeping things real and objective. Her approach to handling marketing workshops and related business meetings has always been a great help to me as an outsourced digital marketing consultant. It's always a delight to work with Tanja because I know she will just take care of things and make them happen.

Guiding Your Digital Growth

My mission is to support you through every marketing challenge, helping you navigate the digital world and take your business to new heights.

  • Data-Driven Decisions: Making informed strategies based on solid analytics.
  • Simple Solutions: Providing easy-to-understand options that maintain high quality.
  • Pragmatic Approach: Combining practicality with a deep understanding of your needs.
  • Professionalism with a Creative Touch: Delivering top-notch service infused with fun and creativity.
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