The Croatian Chamber of Economy
By blending creativity, strategic thinking, and marketing expertise, I help businesses and startups strengthen their brands and drive growth.
With over 10 years of marketing experience, I specialize in B2B marketing, event organization, and digital campaign implementation. I provide marketing consultancy and client management services, offering strategic insights and delivering campaigns that drive growth and enhance brand visibility. My focus is on helping businesses build strong, recognizable brands while achieving measurable results through innovative, data-driven strategies. Every solution I offer is not only creative but practical, ensuring your brand stands out in a competitive market and achieves sustainable success.
I am a creative thinker with an analytical mindset and over 10 years of experience in marketing and real estate. Throughout my career, I have specialized in digital and channel marketing for small and medium businesses, focusing on SaaS, fintech, commerce, and B2B marketing for enterprise IT products.
I thrive on collaboration, working closely with channel partners and clients to create and execute multi-channel digital marketing strategies. My journey has provided me with valuable insights and experiences across the EMEA market, enriching my understanding of diverse business landscapes.
With a solid foundation in email marketing, display advertising, paid search, and content marketing, I approach each challenge with a results-driven mindset. My hands-on experience with platforms like WordPress and Shopify enables me to experiment, test assumptions, and discover the most effective ways to achieve positive outcomes.
I am known for my ability to balance strategy and execution, striving to be a strong negotiator and multitasker. Building positive relationships with teams and clients is a priority for me, as I believe that collaboration fosters success.
I find satisfaction in creating order from complexity, approaching each project with a growth mindset and optimism. As a graphic designer, I have enjoyed leading the conceptualization and execution of design solutions that align with client business objectives. Collaborating closely with developers, engineers, and project managers has highlighted the importance of teamwork in delivering seamless results.
Fluent in English and Croatian, and improving my German, I place a high value on clear communication. I prioritize meeting deadlines while upholding high standards, always seeking creative and thoughtful solutions to challenges.
At the heart of my work is a problem-solving approach rooted in empathy. My aim is to provide thoughtful marketing consultancy and client management services, helping businesses grow through creative strategies and innovative campaigns.
Marketing Consultant
I partner with businesses to offer strategic insights, develop innovative marketing campaigns, and conduct thorough market research. Together, we’ll implement effective solutions that enhance your brand, increase visibility, and achieve success in today’s dynamic digital landscape.
Client Marketing Manager
I facilitate seamless collaboration between presales, product marketing, and sales teams, helping to resolve challenges and drive exceptional results. My focus is on exceeding expectations and ensuring that every department works together towards common goals.
My Education
Licensed Real Estate Agent (2023)
After passing the Real Estate Agent exam under the supervision of the Croatian Chamber of Commerce, I obtained an official license and developed specialized skills in real estate brokerage and management. My expertise encompasses key areas such as corporate law, property valuation, construction processes, property rights, land registry, taxation, and financial operations. Additionally, I am trained in real estate marketing, anti-money laundering procedures, and spatial planning. These skills enable me to offer expert advice and comprehensive support throughout the real estate transaction process.
Digital Marketing / Online Advertising Specialist (2019)
Algebra University College
As a Digital Marketing/Online Advertising Specialist from Algebra University, I have gained expertise in SEO, SEM, Google AdWords, Google Analytics, and social media advertising. I specialize in managing and optimizing digital campaigns, utilizing data-driven insights to enhance ROI and developing strategic approaches to online marketing. My skills encompass content marketing, social media strategy, and performance analysis, enabling me to execute targeted online advertising that maximizes reach and effectiveness.
Master of Science in Graphic Technology (2013-2016)
The Faculty of Graphic Arts of the University of Zagreb
I hold a Master of Science in Graphic Technology (mag. ing. techn. graph.) from the University of Zagreb, Faculty of Graphic Arts (2013-2016). My expertise spans intermedia, multimedia, graphic and visual design, printing technology, and multimedia communications. Key competencies include creating ideal solutions for visual identity, conceptualizing graphic communications, managing and designing multimedia and printing systems, and overseeing projects related to packaging, publishing, and graphic management. This education has equipped me with the skills to execute and manage comprehensive graphic and multimedia projects effectively.
Bachelor of Engineering in IT Technologies (2010-2013)
University of Applied Sciences Zagreb
I hold a Bachelor of Engineering in IT Technologies (bacc. ing. techn. inf.) from the Zagreb University of Applied Sciences (2010-2013). My focus areas included e-commerce, e-business security, IT system security, and the performance management of online businesses. I developed skills in creating and managing virtual teams, organizing and managing email operations, and monitoring the quality of electronic business services. This education has provided me with a solid foundation in both the technical and managerial aspects of e-commerce and IT operations.
Where I’ve Worked
Marketing Manager & Marketing Consultant (2021-2024), Self employed
Tanja Kovac e.U., Graz, Austria
I utilize creativity and strategic thinking to enhance brand strength and drive growth for companies and startups. I lead marketing strategies and digital initiatives, including market research, product marketing, graphic design, video editing, and event management for global trade shows. Additionally, I manage social media, PR relationships, white papers, and success stories. I oversee team operations to ensure seamless integration between sales and technical departments.
My responsibilities also include handling web and CRM administration, SEO (onsite, offsite, blogging), and e-commerce processes using WordPress and Shopify. I conduct e-commerce studies, manage advertising campaigns across social media, Google, and LinkedIn, and work to advance lead generation and expand sales networks.
Projekt Manager & Consultant (2023-2024), Part-time
Essentio GmbH, Kalsdorf bei Graz, Austria
As a project manager and consultant with a strong background in strategic marketing and business growth, I have gained experience in developing and implementing innovative strategies, including creating marketing plans for new SaaS products and leading market research projects. I am adept at handling various tasks such as graphic design, video editing, and web development. As the founder of a strategic marketing startup, I utilized my extensive knowledge of startup ecosystems to provide clients with long-term strategic consulting.
Contract Marketing Manager (2022-2024), as a Freelancer
Blacksharkai GmbH, Graz, Austria
As a marketing manager, I developed and implemented strategic marketing plans to enhance brand awareness, customer acquisition, and revenue growth. I led multichannel campaigns, supervised content creation, and managed graphic design and event logistics, including preparations for multiple global trade shows. Additionally, I handled website updates, budget oversight, and performance analysis to optimize marketing efforts.
I collaborated with cross-functional teams to ensure alignment with company goals and strengthen brand presence. I also implemented lead generation tactics and tracked current trends to integrate innovative solutions.
Regional Marketing Manager (2019-2022), Full-time, Freelancing
CADCAM Group d.o.o., Zagreb, Croatia
At CADCAM Group, I led marketing strategies and digital initiatives across Croatia, Slovenia, Serbia, and Bosnia and Herzegovina. I developed and executed campaigns based on market analysis and brand design, managing SEO, social media, Google campaigns, and WordPress projects. I oversaw the development of a new corporate website and coordinated a team of four marketing managers.
I also implemented process improvements, managed digital marketing efforts, and handled print ads, newsletters, PR campaigns, and large international trade shows. Additionally, I executed employer branding projects to enhance the company’s reputation and attract top talent.
Account Manager (2017-2019), Full-time
Red agencija, FHR d.o.o., Zagreb, Croatia
As an account manager, I managed clients across various industries, including fashion, beauty, cosmetics, high-tech, and banking. I organized major events such as fashion shows, the largest automotive exhibition, and numerous smaller brand events. I also led the organization of an Advent location in Zagreb over several years, contributing to Zagreb being named the best Christmas market in Europe.
My responsibilities included client communication, budgeting, project management, and the creation of promotional materials to ensure successful event execution and strong client relationships.
Guiding Your Digital Growth
My mission is to support you through every marketing challenge, helping you navigate the digital world and take your business to new heights.
- Data-Driven Decisions: Making informed strategies based on solid analytics.
- Simple Solutions: Providing easy-to-understand options that maintain high quality.
- Pragmatic Approach: Combining practicality with a deep understanding of your needs.
- Professionalism with a Creative Touch: Delivering top-notch service infused with fun and creativity.